A QR code at the entrance or a link in the ticket email. The visitor picks a language once and everything after that is in that language. No devices to hand out, no app to download. The institution sees who came, in which language, and how far along the route they got.
Sample screens. The route carries the name and colours of the institution, not ours.
A museum has content no foreign visitor can read. A city has the texts but no numbers. A region has the photographs and a reason to want people to come.
The labels are in Polish. A visitor from Germany understands none of it.
The website and the texts already exist. What is missing are the numbers for the report.
Leaflets go out of date the day they are printed. And nobody knows who read them.
The route is an ordinary page in a phone browser. The visitor installs nothing.
A Word file, text pasted from the clipboard or a web address. We split it into objects and stops.
Translations, the list of stops and the route diagram come together as one thing. A correction in one place changes the route at once.
A QR code on the paper ticket for walk-ins. A link in the ticket email for online sales.
Every code belongs to one route and one place. You know how many people came, where from, in which language and which stop they reached. Enough for the report, and not one word more about any individual person.
1200 views.
A couple from Spain, aged 27 to 35, four stops out of five, in Spanish, on a Tuesday.
The rented-device model is breaking at the very top of the market. One fact says otherwise and we give that one too.
Its audio guide ran on games consoles from 2012. In September 2025 it went back to the supplier.
The oldest audio-guide brand in the world was sold after its previous owner ran into financial trouble.
Samsung Galaxy S25+ on a three-year deal with the manufacturer. One of the most famous museums in the world can afford a fleet like that every three years. An ordinary museum cannot.
Elsewhere an eighteenth language is a budget decision. Here it is one more file.
There is no re-recording a whole fleet and no swapping memory cards in every device.There is no charging, no disinfecting, no storage room and no replacement every two years.
And there is no post at a counter where the devices are handed out and taken back.Three examples from real tourism websites. Each one measured or read out of the page source.
The official tourism site of a Polish seaside resort has a „See on map” button next to every attraction. For nine out of fifteen the pin sits in a field, almost forty kilometres from the town. The coordinates were read out of the page source and the distance calculated.
A tourist office in the Azores hands the visitor a single sheet with fifteen QR codes. They lead to seven different websites. The visitor picks a language fifteen times. Nobody knows how many times any one code was scanned.
The trails site, the only one on that sheet people actually use while walking, has no line of code fitting the page to the width of a phone. Another blocks pinch zoom, which shuts out people with low vision.
The visitor scans one code and picks a language once. From then on every attraction speaks to them in that language. Every entry has a counter.
No browser can block a screenshot and we will not pretend otherwise. What can be limited is what anyone does with it.
The first one goes through. On the second the session closes. You switch this on yourself, it is off by default.
The link in the ticket email does not work from the moment of purchase. It starts when the visit begins and the clock runs from then. One ticket opens the route on two phones, not two hundred.
For a room with no signal you can allow chosen exhibits to be downloaded. The museum decides whether a given piece of content is valuable enough that it should not leave the building.
There is no „delete” button. There is an archive. Every version of a text stays, together with who changed it and when.
The recordings are read by someone who has guided visitors live in each of those eight languages. The same voice in Polish, in German and in Portuguese. No eight narrators and eight different temperaments on one route.
An option for the routeWe design the route to WCAG 2.1 level AA, the standard required by the Polish digital accessibility act. This page follows the same rules.
The institution gets its own panel with a login. All the route content sits there, each language separately.
Every object has its own card. You build routes out of objects, in any order.
The Polish text and its translations sit side by side. You can see which language is finished and which is still waiting.
From a Word file, from the clipboard or from a web address. The panel splits them into objects.
Director, editor, translator and viewer. Each one sees and changes only what belongs to them.
The route opens at the institution address, as part of its own website.
A neutral address with no mark of ours. The route shows only the name and the colours of the institution.
Before the route goes out to visitors it sits behind a password. You look at it on your own phones and only then approve it.
CityLogicROI came out of fifteen years travelling with groups. Out of museums and cities seen through the eyes of people who do not understand a word on the label. We know where a group stops listening, and why.
The eight languages of the product are eight languages we speak ourselves.
No. The route opens in the phone browser after scanning the code or clicking the link in the email.
No. You add the link to the ticket email and print the code on the paper ticket. The ticket desk works as before.
Polish, English, German, French, Spanish, Italian, Portuguese and Russian. One more language is one more translation, not a new project.
You choose between AI translation and a professional translator. Translations are paid for in advance. They come back for approval before publication and remain the property of the institution.
The museum can allow chosen exhibits to be downloaded beforehand. The museum decides which content may leave the building on a visitor phone.
The route has a diagram of stops. Google Maps takes you to the point itself, with one tap. We do not build our own navigation, because Google does it better.
It depends on the number of objects, the number of languages and whether the visitor pays for the route. We send the price list to institutions after a short conversation.
Five stops in a seaside resort, eight languages, a route diagram and directions to every point.
We show it to institutions only. We send the link to a work address in the institution domain. That is how we check the mailbox exists and belongs to you.
Does your website sit on a different domain than your email? Write to us through the form below.
Tell us what you want to show your visitors. We will build an example on one of your objects or one stop, so you can see it on your own phone before you decide anything.